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Plain Talk
Use Plain Talk
Why Plain Talk
+ Start a project
Introduction
1. Propose a solution to a business problem
2. Start with a simple project
3. Find a respected champion at work
4. Get the right mix of people involved
5. Get help
6. Build trust
7. Negotiate throughout the writing process
8. Conduct usability tests
9. Decide how to measure success
10. Market the project
+ Know the guidelines
General guidelines
1. Understand customer needs
2. Include only relevant information
3. Use words your customers use
4. Use the active voice
5. Use personal pronouns
6. Keep sentences and paragraphs short
7. Design clear pages
+ Write great instructions
Guidelines
1. Clearly label the instructions
2. Break down into short steps
3. Use clear, firm tone
4. Tell customers how to respond
5. Tell customers what happens next
6. Do your “homework” when writing legal instructions
+ Measure progress
Introduction
Project #1: Board of Industrial Insurance Appeals
Project #2: Dept. Labor and Industries
Project #3: Dept. of Social and Health Services
+ See examples
Letters
Policies
2007 Governor's Plain Talk Award winners
Learn more
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Contact us
Contact Plain Talk
Barbara Burgener
(360) 902-4107
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