1. Clearly label the instructions
Give your reader a tip-off that they are in the right place. They want to be sure they’ve found the information they need before they begin reading.
How do I do this?
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Create clear headings: “Instructions for …” or “How to …” are two good ways to begin a heading for a set of instructions.
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Consider picking out the most important point and making it your heading. This can help draw the reader into the instructions. For example: “You must choose a new doctor by July 1st” could lead your reader right into instructions for how to do this.
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Try a simple plea, such as “What we need” or “What you must do now.” This might work if your instructions follow an explanation.
Why do this?
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People will be more likely to read your instructions if they know they’re in the right place.
- Compelling headings are great tools for urging the reader to comply.
| Do | Don’t |
|---|---|
How to collect your refund: |
Washington State Industrial Insurance is not a “co-pay” system. |
Calculating and paying your workers’ compensation premiums: Instructions for completing this Quarterly Report. |
Information and instructions |
How high may I put my antenna? |
Limitations on antenna structures
|
What we need |
Please furnish medical evidence in support of your pension claim. |
You must choose a new health plan by December 31, 2007 Your current health plan will not be available in your county in 2008. |
We regret to inform you that the health plan you are enrolled in will not be available in your county next year. |