Start a plain language initiative in your organization:
A step-by-step approach
As the world rapidly becomes more crowded, complex, and interconnected than we ever imagined, the plain language movement is taking off.
- Businesses know that they increase their market share when customers are not confused or frustrated.
- Public agencies know they save money and serve people better when citizens understand.
- Translators know they can do their job properly when language isn’t bogged down by “legalese” or bureaucratic jargon.
More and more agencies and businesses are starting plain language initiatives. . They often start with training so their employees learn the techniques of writing and designing clear documents and web pages. That’s a good start, but it’s not enough.
The bigger challenge follows: making plain language move forward in the real world of their organization.
If you are a new plain language project manager, here are 10 steps to help you navigate the managerial obstacles that may lie before you:
- Step 1: Propose a solution to a business problem
- Step 2: Start with a simple project
- Step 3: Find a respected champion at work
- Step 4: Get the right mix of people involved
- Step 5: Get help
- Step 6: Build trust
- Step 7: Negotiate throughout the writing process
- Step 8: Conduct usability tests
- Step 9: Decide how to measure success
- Step 10. Market the project